P      I      N      D      Ʌ      R


 who is the customer? 

   

"Cities have the capability of providing something for

  everybody, only because, and only when, they are

  created by everybody."
                                                                       - Jane Jacobs

ThereTM

   

(1)  © Environmental Systems Research Institute, Inc. (ESRI). Cited for research awareness only subject to the fair use rights
 enumerated in sections 107 and 108 of the Copyright Act (Title 17 of the United States Code).   
(2)  © IDEO. Cited for research awareness only subject to the fair use rights enumerated in sections 107 and 108 of the Copyright
 Act (Title 17 of the United States Code).   

 "We wanted to really understand - what is urban housing and who lives there?"

                                                                                                IDEO/Forest City study(2)

ESRI thinks of them as this*(1):

  • 23 Trendsetter
  • 27 Metro Renters
  • 36 Old and Newcomers
  • 39 Young and Restless
  • 44 Urban Melting Pot
  • 45 City Strivers
  • 52 Inner City Tenants
  • 54 Urban Rows
  • 60 City Dimensions
  • 61 High Rise Renters

       *from Community Tapestry Profile


IDEO sees them as this(2):

  • The Untethered
  • Creative Connectors
  • Haven-Seekers
  • Pioneers
  • Believers
  • Enthusiasts


How we see them:

  • Those Individuals who reject the soulless-ness of the sub-urban experience and revel in the authenticity and energy of the urban environment.
  • The Free Thinkers for whom "where" they are says a lot about "who" they are.





Meet the "Regenerati".

 Who we see & witness settling in and regenerating the urban

 environment: 

  • Gen Y (this has three components)
  • Gen X
  • Workforce
  • Well off over 50 
  • Double income, no kids
  • Two incomes, nanny and kids
  • Seniors
  • Creative Class

The Bank Lofts

Denver, CO